Saturday, March 7, 2009

Power down for the planet

Do you leave your fridge door open after grabbing what you need? Do you leave your vacuum cleaner running when you aren't cleaning? Of course not. The idea of doing either of these things sounds silly, yet many people don't think to turn off their computers after using them. By using power management tools on your computer and buying more efficient computers, you can save nearly half a ton of CO2 and more than $60 a year in personal energy costs.

To do our part, Google co-founded the Climate Savers Computing Initiative (CSCI) to promote a smarter, greener computing future. The simple changes above can have a HUGE collective impact; our goal is to reduce carbon dioxide emissions by 54 million tons per year by 2010 — the equivalent of taking 11 million cars off the road.

The biggest obstacle we face is not technological, it's awareness. That's why we're excited that CSCI has launched the Power Down for the Planet video contest, a challenge to you and your friends to develop original and creative videos that educate, entertain, and inform others about the importance of energy efficient computing.

So pick up a camera and make a video telling your own Climate Savers Computing story. How will the environment benefit from advances in computer power management? How do poor computing practices waste energy? What does a sustainable computing future look like to you? Let your imagination go wild.

Join us, gather some friends, and broadcast your vision of efficient computing. The team with the most compelling video can win up to $5,000 and energy efficient laptops; students at participating universities are also eligible to win $5,000 and Specialized Globe bicycles.

We can't wait to see what you create.

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